When I first began, I often felt confused and frustrated about naming my companies. I wanted a name that would grab the attention of potential customers and reflect my company’s vision. I needed something with search intent that connected my business to my customers.

A strong, keyword-rich name can connect with customers, build trust, and keep them coming back. By watching other founders struggle with the same issue, I realized how important it is to have a name that people remember.

We all know that if a brand name does not connect with its audience, it loses its power. This often happens when the name doesn’t match the feelings of the people you want to reach. The tone of your company’s name affects how people see it.

From my experiences, I saw the need for a tool to help others find the right brand name. So, my team and I created the SaaS Name Generator. This amazing AI-powered tool helps you discover unique and catchy names that build your brand value.

First, let’s start with some important points on how to choose the perfect name for your SaaS business.

6 Steps to Choosing the Ideal Brand Name for Your SaaS Company

Step 1: Understand Who You’re Targeting

First, let's take the example of MailChimp, which is a marketing tool. The name sounds fun and friendly, appealing to small business owners. This helps them connect easily with their target customers.

To understand your target audience better, you should:

• Know Who They Are: Find out their age, gender, location, and job. This helps you pick a name that they will like.
• Identify Their Problems: Understand the challenges your customers face. Your name should suggest that your product can help solve these problems. Example: Slack helps teams communicate better. The name suggests smooth communication, making it attractive to companies looking to improve teamwork.
• Understand What They Care About: Learn what your audience values, like being efficient or innovative. Your name should reflect these important things.

Here’s how to understand your audience for naming your SaaS business:

1. Do Some Research: Ask potential customers about their needs and what they want in a SaaS product. You can use surveys or interviews.
2. Create Customer Profiles: Make profiles of your ideal customers. Include their age, job, goals, and challenges. This helps you picture who you want to reach.
3. Test Your Name Ideas: Gather a small group of small business owners to discuss your name options. Share your name ideas with people who fit your target audience. Ask them what they think about the names. This feedback can help you choose the best name.

By following these steps, you can choose a name that connects with your audience and helps your SaaS business succeed.

Step 2: Research Your Top Competitors

Knowing your competitors helps you understand what is already available and how you can be different.

1. Identify Key Competitors: Choose three to five of your main competitors. Look for businesses in your industry that offer similar services or target the same audience.

2. Analyze Their Websites: Use tools like Ahrefs or SemRush to check how well their websites perform online. These tools can show you how much traffic they get and how strong their brand is.

3. Look for Naming Patterns:

• Are there any similarities in the names of your competitors?
• Are they using short, catchy names or longer, descriptive ones?
• Do they have unique names, or are they using common keywords?

4. Evaluate Domain Names:

• How simple and easy to remember are their domain names?
• Are they brandable, or do they sound generic?

5. Check Their Subdomains: Look at how they use subdomains (like blog.yourcompetitor.com). This can give you ideas for your own website structure.

6. Examine Their Messaging:

• What words and phrases do they use in their marketing?
• Are they focusing on specific benefits or features?
• How do they communicate with their audience?

Step 3: Choose Keyword-Rich Names

When picking a name for your SaaS business, you need to decide between a brandable name or a keyword-rich name.

Brandable Names

Brandable names are unique and don’t tell you what the business does. They help create a strong identity but might not give any clues about the services. For example, names like Trello, Hootsuite, and Canva are brandable names. They are fun and catchy, but they don’t explain what these companies do right away.

Keyword-Rich Names

Keyword-rich names clearly show what your business offers. For example, TaskManager is a name that describes its main job—managing tasks. It immediately tells customers what the service is about.

Other examples include PhotoEditor and EmailSender, which clearly indicate the services provided.

Make sure your SaaS idea is on the right track before you start building! Our SaaS Idea Validator Tool helps you check if there’s demand, find your target audience, and get feedback on your idea. Just enter your idea, see how it’s received, and decide if it’s worth moving forward.

Do You Need Keywords in Your Domain Name?

Do you really need keywords in your domain name? Not necessarily, but they can help, especially for new businesses. A keyword-rich name can make it easier for potential customers to find you online.

Finding the Right Balance

The best choice is to find a name that combines both brandability and keywords.

• Brainstorm Ideas: Write down words that relate to your service and combine them with unique names.
• Use Tools: You can try our tool, Free SaaS Name Generator. It's very easy to use and gives you name suggestions in just three simple steps.
• Get Feedback: Ask potential customers or friends what they think of your name ideas. This feedback can guide you in choosing a name that resonates with people.

In summary, whether you choose a brandable name or a keyword-rich name should depend on what fits your SaaS brand best. Think about how you want to be recognized and how your name can help connect with your target audience. Balancing uniqueness and clarity can set your business up for success.

Step 4: Keep Your SaaS Name Simple and Easy to Remember

Short and memorable names are much better than long, complicated ones. Longer names can be hard to remember and often get misspelled.

Many major SaaS companies have mastered the art of simplicity. Names like Slack, Zoom, and Snapchat are all short and catchy. These names get straight to the point, making it easy for users to remember and recommend them.

Here are a few tips on what to avoid when choosing your SaaS name:

• Lengthy Names: Avoid names that are too long. For example, while internationalbusinessmachines.com conveys the idea well, it’s too lengthy and can be easily forgotten. A better option would be IBM.com, which is short, simple, and memorable.
• Complex Words: Steer clear of lengthy words, hyphens, numbers, or complex acronyms. These can confuse customers and make your name harder to type and remember.

Ideal Length

Aim for a domain name that is between 6-10 characters long. For example, Slack.com is short, punchy, and contains only five characters, making it easy to remember and type.

In summary, keeping your SaaS business name simple and memorable is crucial for success. Focus on short, catchy names that customers can easily recall and type. This approach will help you stand out in a crowded market and make it easier for users to find your service.

Step 5: UseSaaSkit’s SaaS Name Generator

Your business name is often the first thing people notice—it helps them remember, share, and trust your brand. With our SaaS Name Generator, you can discover hundreds of unique, memorable names in just minutes. Get started in two simple steps:

• Enter Your Keywords: Think of words that describe your business, product, or industry. Type in a few, and our tool will turn your ideas into great name suggestions.
• Get Name Ideas with AI: Our AI instantly gives you a list of catchy, memorable names that fit your brand and industry

With just a few clicks, our tool helps you find names that fit your vision perfectly.

Step 6: Check Whether Your Domain Name is Available

There were times when I thought I had come up with the perfect name, only to find out that the domain was taken! Without a domain, you can't establish your online presence, making it difficult for customers to find you.

Using our Free SaaS Name Generator is straightforward and only takes a few minutes. Here’s how you can easily check domain availability using our tool:

Enter keywords that define your business, get instant name suggestions, and check domain availability—all in one place. Save time and focus on what matters, with a name that truly represents your brand.

Try this SaaS name generator today and secure the perfect name for your business!

Conclusion

Many people think their name has to be perfect and include keywords, but the truth is that it just needs to be easy to remember and show what your business is about.

One helpful approach is to start with simple keywords that represent your service and don’t worry if it takes a while to find “the one.” Sometimes, you’ll find that a name you love is already taken—this is totally normal and part of the process! Our SaaS Name Generator tool can make things easier. It checks if a domain is available and gives you fresh name ideas with just a few clicks.

Take your time, be flexible, and don’t hesitate to use tools to make finding the right name simpler. The right name is out there!